LUMACK STUDIO

RALPH LAUREN WINDOWS



2014 - 2017LONDONFLAGSHIP STORE WINDOWS




As part of the creative team at Ralph Lauren's head office in London, Ana Lumack made a significant contribution early in her career by working on a series of installations at the brand’s flagship store. One standout project was the Christmas women’s window display, designed to celebrate the festive season with the grandeur of an opera theatre setting.

The Inspiration for this windows comes from a wintery fantasy element and is set on the OperaStage. Inspiration comes from the movie Anna Karenina and architecture from the Paris Opera House Palais Garnier.

The installation, spanning 5 meters in length, required meticulous attention to detail and real set design expertise to transform the window into a captivating, three-dimensional scene. Ana's role was crucial in ensuring that the display not only embodied the luxurious Ralph Lauren aesthetic but also captured the festive spirit in a truly immersive way

SERVICES
Window design assisent
Prop Making & Sourcing  
Installation
Styling  






2014- 2017LONDONRRL FLAG SHIP STORE VISUAL MERCHANDISING


RRL by Ralph Lauren stands out as a unique clothing line rooted in the essence of rugged Americana. Originating from Ralph Lauren’s fascination with timeless fashion and his experiences on his Colorado ranch, RRL embodies a moment in time when functional quality was all that mattered. The style and name of this line are intertwined with Ralph’s 16,000-acre RRL ranch in Colorado, named after him and his wife Ricky (R.R.L).

At the former Double RL flagship store in London, Ana Lumack cultivated her passion for vintage design, channeling her appreciation for historical materials, style, and craftsmanship. Collaborating closely with the brand director, Ana played a key role in bringing the store’s unique concept to life. Her work was deeply rooted in storytelling through clothing, with each window and display evoking a rich narrative drawn from vintage workwear, military uniforms, and classic Western apparel, making  RRL store a celebration of history and style.



SERVICES
Windows Design
Prop making and sourcing
Installation
Styling
Visual Merchanding








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