LUMACK STUDIO

NIGEL CABOURN - THE ARMY GYM



2016-18LONDONVISUAL MERCHANDISING & EVENTS





As the lead designer responsible for product presentation at the flagship store, our role involved overseeing a comprehensive range of activities to ensure that the store environment effectively showcased the exclusive Nigel Cabourn collection. This included weekly visits to the store to refresh window displays, curate interior décor, and create impactful product displays that highlighted the brand's distinctive identity.

The goal was to create an event where visitors could easily connect with Nigel Cabourn's rich design heritage. Known for his meticulous craftsmanship and use of the finest materials, the clothing itself was the cornerstone of the store's narrative. To complement this, we carefully selected furniture, props, and design elements that mirrored the brand's ethos, focusing on quality, craftsmanship, and storytelling. Each display was crafted to not only showcase the garments and Nigels vintage collection but to evoke the spirit of Nigel Cabourn's work, inviting customers to engage with both the history and the craftsmanship behind the collection.

Through these efforts, we ensured that every aspect of the store experience whether visual, tactile, or narrative reflected the brand's values and connected with customers on a deeper level.


SERVICES
Window Design & Installation
Display Design & Fabrication
Furniture & Props Sourcing
Styling & Mannequin Setup
Retail Marketing & Events Production




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2016-17LONDONFASHION WEEK




Following the same approach as the flagship store's visual merchandising, we designed the showrooms for the Men’s Fashion Week events held in Covent Garden. This project involved a multi-faceted design process, from location scouting to the execution of the final presentation.

Our team carefully selected the venue to align with Nigel Cabourn's brand identity, ensuring the space complemented the story we wanted to tell. Once the location was secured, we meticulously planned and executed the entire showroom setup, from styling and dressing the space to creating the right atmosphere. Every detail was considered, lighting, layout, props, and even the color palette to evoke the brand's heritage and craftsmanship.

The goal was to create an immersive environment that highlighted the exclusive collection while reinforcing the narrative of Nigel Cabourn’s dedication to quality and timeless design. The showroom became a space where fashion enthusiasts and industry professionals could experience the collection in a way that was both visually captivating and deeply connected to the brand’s core values.

Overall, this project was a seamless extension of our flagship store strategy, delivering a consistent, powerful brand experience that resonated with both the audience and the press attending the event.


SERVICES
Spatial Design
Styling
Event Production
Product presentation



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