LUMACK STUDIO

MAGASIN DU NORD - FACADE DESIGN



2024COPENHAGEN CHRISTMAS CAMPAIGN





The proposal for this year's Christmas installation at the Magasin storefront builds upon the festive decorations from previous years on the facade, plus crafting a stunning 360° experience that invites visitors to engage with the space in a playful and cozy way, with a new pavilion made.

Designed for visibility and accessibility from all sides, this installation not only captivates the eye and ears but also serves as a welcoming gathering place for both tourists and locals.

Titled "Gingle with Us," the centrepiece features 850 brass bells, each suspended delicately to create a mesmerising auditory experience. The installation harmonises light and sound, enhanced by a bespoke stage that embodies the artist's vision of "staging" the sounds of Christmas. Complemented by a beautifully hand-painted truss, the design blends seamlessly with the overall festive aesthetic.



SERVICES
Experience Design
Fabrication and sourcing
Production and Installation
Project Management


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2024COPENHAGENSPRING SUMMER CAMPAIGN
On a bright summer day, the façade and signage of Magasin Du Nord are transformed by a lush green installation. Designed with a deep respect for the heritage of the listed building, the façade incorporates vibrant vegetation that breathes life and movement into its classic architecture. The signage takes on a bold orange hue, adding a sense of freshness and energy that complements the greenery. This striking contrast not only enhances the building’s historical tones but also creates a vibrant, harmonious visual experience for passersby, seamlessly blending tradition with a modern, seasonal touch.

SERVICES

Facade Design
Production
Installation
Post Production


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2023 COPENHAGENCHRISTMAS CAMPAIGN


Dressing the windows for Magasin during Christmas is a joyful embrace of creativity, where the magic of winter unfolds. Our concept revolves around snowballs in playful motion, capturing the essence of a cosy, white Christmas. A kinetic installation harmonises with the facade, inviting onlookers to immerse themselves in a serene, snowy dreamscape. Bespoke snowballs, crafted with care, dance gracefully within their moving systems, transforming the ordinary into the extraordinary. Together, they create a captivating tableau that whispers the warmth of the season, inviting all to revel in the enchanting spirit of the holidays.


SERVICES

Concept & Facade Design
Window Design and Styling
Visual Merchandising
Props making
Installation
Project management



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2023COPENHAGENSUMMER CAMPAIGN




Design concept, production and project management of the facade installation for the store summer campaign in 2023. 15m diameter float was carefully installed on the facade to celebrate the summer and Danish nautical life.
Striped canopied and windows colour scheme development by us, in collaboration with Magasin's creative team. Bringing life to the historical building is as also a way for making the Kongens Nytorv area attractive and playful.

A facade design project involves the planning, development, and implementation of the exterior face of a building. This project aimed to achieve a balance between aesthetics, energy efficiency, and sustainability.

We designed a large-scale art installation that plays with scale and distorts perception, transforming a familiar object—a floating ring—into a monumental, 15-meter symbol on the facade of a central building in Copenhagen. This giant float invites viewers to engage with the structure in a playful and unexpected way, drawing attention to both the building's history and the city's deep nautical ties. By amplifying the summer spirit, the installation serves as a striking celebration of the season, merging architectural heritage with Copenhagen's coastal identity in a bold, immersive experience.


SERVICES

Facade Design
Experience Design
Prop Making

Production
Installation
Project management  



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2022COPENHAGENCHRISTMAS CAMPAIGN




Design, production and installation of 5 Christmas Windows at Magasin du Nord. To include multiple concept proposals, design, installation and styling reflecting the romantic winter getaway on a the mountains, during the "hyggeligt" Christmas season.

In collaboration with the Artists Adrian & Gidi, we developed a series of scenes representing a cosy lifestyle that celebrates Christmas. All made in paper laser cut and hang glued together, the installation were a sustainable approach to set design and brought life to the facade of the historical Danish building.

A video was carefully created in collaboration with the Danish artisit Adam Ryde, to be projected in the back in between the cut outs. It brought moment to the spaces, also with a dynamic change thought the winter/christmas period.

SERVICES

Window Design
Experience Design
Prop Making

Display Design

Production
Installation


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2021COPENHAGENCHRISTMAS CAMPAIGN





Design, production and installation of Christmas decoration for the facade and 3 Windows at Magasin du Nord. To include lighting design, set building, prop sourcing and styling. All Inspired by a celebration of the store's unique history and dedication to service. Carefully thought how to optimise space and better present their collection. We designed and built the entire set inspired but the Film Grand Budapest Hotel.

Using perspective techniques we connected 3 windows as one film set. That allowed the space to be optimised, in a way that the viewers could immersed theirselves in the theme context, despite of the small windows size limitations.

SERVICES

Facade Design
Experience Design
Prop Making

Display Design

Production
Props Fabrication



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