A beacon for visitors and tourists alike, the pavilion is more than just a visual spectacle; it's a meeting point where joy is shared and memories are made.
This year, it’s been reimagined with a vibrant new twist: a more playful form and bold visibility from afar, designed to celebrate the spirit of Christmas and draw you in with festive cheer.
Experience the enchantment, the view is striking, the feeling unforgettable.
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Experience Design
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The enlarged, sculptural stripes create a dynamic, breezy effect across the building, transforming the architecture into a visual statement of warmth and leisure. This playful intervention turns the facade into an immersive symbol of summer in Copenhagen, inviting visitors into a refreshing seasonal shopping experience.
As a full-service creative team, we designed, engineered, produced, fabricated, and installed the entire facade, ensuring seamless execution from concept development to final installation. Every detail—from material selection and structural planning to color treatment and onsite mounting—was carefully considered to deliver a striking, durable, and high-impact seasonal display.
The result is a bold fusion of fashion, architecture, and summer spirit, bringing Magasin du Nord’s brand identity to life in a fresh and engaging way.
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Concept Development
Installation Design
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Designed for visibility and accessibility from all sides, this installation not only captivates the eye and ears but also serves as a welcoming gathering place for both tourists and locals.
Titled "Gingle with Us," the centrepiece features 850 brass bells, each suspended delicately to create a mesmerising auditory experience. The installation harmonises light and sound, enhanced by a bespoke stage that embodies the artist's vision of "staging" the sounds of Christmas. Complemented by a beautifully hand-painted truss, the design blends seamlessly with the overall festive aesthetic.
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Experience Design
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Production and Installation
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Facade Design
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Concept & Facade Design
Window Design and Styling
Visual Merchandising
Props making
Installation
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Striped canopied and windows colour scheme development by us, in collaboration with Magasin's creative team. Bringing life to the historical building is as also a way for making the Kongens Nytorv area attractive and playful.
A facade design project involves the planning, development, and implementation of the exterior face of a building. This project aimed to achieve a balance between aesthetics, energy efficiency, and sustainability.
We designed a large-scale art installation that plays with scale and distorts perception, transforming a familiar object—a floating ring—into a monumental, 15-meter symbol on the facade of a central building in Copenhagen. This giant float invites viewers to engage with the structure in a playful and unexpected way, drawing attention to both the building's history and the city's deep nautical ties. By amplifying the summer spirit, the installation serves as a striking celebration of the season, merging architectural heritage with Copenhagen's coastal identity in a bold, immersive experience.
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Facade Design
Experience Design
Prop Making
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Installation
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In collaboration with the Artists Adrian & Gidi, we developed a series of scenes representing a cosy lifestyle that celebrates Christmas. All made in paper laser cut and hang glued together, the installation were a sustainable approach to set design and brought life to the facade of the historical Danish building.
A video was carefully created in collaboration with the Danish artisit Adam Ryde, to be projected in the back in between the cut outs. It brought moment to the spaces, also with a dynamic change thought the winter/christmas period.
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Window Design
Experience Design
Prop Making
Display Design
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Installation
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Using perspective techniques we connected 3 windows as one film set. That allowed the space to be optimised, in a way that the viewers could immersed theirselves in the theme context, despite of the small windows size limitations.
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Facade Design
Experience Design
Prop Making
Display Design
Production
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